Lesson I’m Always Learning: Lizzie Garrett Mettler of Tomboy Style


Since launching my retail business The Reed in May of this year, I’ve been learning how to better my business every single day. Whether that’s discovering and implementing an app that makes shipping product more efficiently or getting to know my customers’ needs and wants more intimately. It may be a tired cliché to say this, but every mistake has been a learning experience and has made the business undoubtedly stronger. I love making mistakes! On the more macro level, I am constantly learning to be OK with where I am and enjoy the process. It’s easy to compare yourself to others and think, I must expand, I must grow by double digits every month—not true. Success isn’t marked necessarily by growth, it is also marked by satisfaction and doing good work. We’ve become a culture obsessed with businesses that rocket to the top out of nowhere—I think there is something to be said about businesses that choose to stay small that really care about their goals that don’t include spreadsheets. My goal is to continue to offer women apparel and accessories that are thoughtfully made and serve as functional and stylish wardrobe staples and I will continue to learn how to do that in the best way possible. 

Lizzie Garrett Mettler is the founder of Tomboy Style, a blog dedicated to exploring the spirit and sense of the Tomboy. She’s also the author of a beautiful book of the same name. This year, Lizzie launched, The Reed, an online destination that combines regularly added editorial with a shop that supplies clothing and accessories you need to move well, pack smart, and look great.

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