In early September, some unexpected events temporarily delayed our filming plans. So in between country walks and lakeside wanders, we found ourselves with the time, energy and motivation to really throw ourselves into the nitty-gritty of starting and running a viable business. We have now made it through the process of incorporating, and have been developing our business plan. Things that at first seemed painful and shallow and even a little bit boring to think about — followers, likes, opens and re-tweets — have been reframed into a focus on how we can be of the most service, and how we can reach as many people as possible. We’re finding joy in the meticulous details. The process of re-examining our own understanding of what we want Girl Gift Gather to be has been incredibly clarifying and rewarding.
We have realized that Marie Forlio’s maxim that “everything is Googleable” is (for the most part) very true. However, Chelsey did spend some time at the local bookstore researching the old fashioned way.
So, in the tradition of the entrepreneurs, creators and businesswomen who have come before us and shared their tips and tools to the confused and overwhelmed, we’re sharing our some of our favorite resources with you!
This has been amazing! Brooklyn Law School has a program called the BLIP Clinic, where as a part of their schooling, students are led by a professor to help new entrepreneurs navigate the often difficult tasks of incorporation, intellectual property protection, structuring licensing agreements, web documentation, etc.. They also provide litigation support and general legal advice. It’s entirely free and it’s been an invaluable resource for us during this process.
Biz Ladies is a series on the Design*Sponge website. It’s a treasure trove of information for women looking for advice and help when it comes to the business world. It covers everything from business plans to creating compelling content. It also features profiles of inspiring female entrepreneurs. It’s a great weekly read and it’s been running for so long that there’s a post on almost every topic you could ever have a questions about. See the top 10 most popular posts here.
Iconosquare works with your Instagram account to help you grow a social-rich media strategy, effectively interact with your community and measure your efforts with metrics. (So many metrics!) You can learn more about all of it’s many functions in this article.
Besides helping to make your links nice and short so you can optimize your 140 characters, Bit.ly tracks how many click-throughs a link gets and the source the clicks are coming from. It’s particularly helpful in understanding which of your Social Media platforms and posts are most impactful.
— Blog, Inc.
This book is an endless source of wisdom for people entering or working in the blogging industry. Whether your blog is your passion project or your full-time career, Joy Cho, offers tips and tools on design, content, pricing and advertising. It also includes great interviews with some of the most successful bloggers out there.
We are still figuring all this out, but we’re committed to being open and transparent with you about what we are learning and experiencing. Hopefully, we can serve as a lighthouse for other people going down similar paths and asking themselves similar questions.