“The democratization of the visual world over the past decade has allowed fashion and lifestyle blogs like Bill Gentle’s Backyard Bill to flourish. Gentle believes lifestyle photography today is “the peoples’ photography; for the people, by the people.” Nicole Franzen, who shoots for small-circulation publications Cherry Bombe and Kinfolk as well as power players like Bon Appétitand Martha Stewart Living, agrees. She notes that this up-and-coming lifestyle aesthetic represents an “approachable luxury.” She explains: “I think it’s the young people striving to be better. I think we’re trying to change. We’re kind of rebelling against corporate America.”
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